A 360 degree international campaign to promote National Geographic Channel new block of Smart Programming. The concept is based around our BRAIN who throughout the various commercials is BORED and NatGeo programming comes to the rescue. This is one of 8 spots in the campaign that were used to promote the summer programming with a new spot launched online and broadcast every week leading up until programming began. Shot in Philadelphia over the course of 3 days with a New York cast of characters.
Credits:
Client: National Geographic Channel
Art Director: Christopher Jones
Props Fabrication: Christopher Jones